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You Don’t Have To be Big Corporation To start Branding.

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You Don’t Have To be Big Corporation To start Branding.

In simple words, Branding implies to name, term, symbol, etc that identifies seller, particular features of a product, the name of the company. For instance, Lamborghini has become successful in marketing its luxury brand cleverly..

Most people believe that Word Mark, Colour, Monogram, Clearspace and positing, etc build up the brand. It is true that these things help in brand building. But, let us look from the other side. Imagine a cosmetic product is given an identity and a unique feature than other competitors. When people visit stores or search online they find hundreds of different identity for the same product. We can find positive, negative, indifferent, hostile customers in the stores. They would mean nothing more than just a product in front of many items in the eyes of these customers. Well, if the product was monopolized, the scenario would be different. Then, What really matters in this situation? The key thing to be noticed is the Brand value.

Brand value creates loyal customers and increases the price of the product. Even if the products are identical, the customer will follow you back. Branding is simply a promise to the customer. For instance, Gorkha Brewery has grown to be a market leader in Nepal’s beer marketing for meeting the highest quality mark in production standards. It has received the Golden World Award in 2000 among 66 other Carlsberg breweries. The types of loyal customers are:

Hard-core Loyals: the ones that buy only one brand
Switchers: customers who show no loyalty
Shift choices: Consumers change their brand often

The very commonly asked question is “Big Giant companies do not sell. They focus on branding. Should we have a big corporation for branding?” The answer is a big “No” There is not a thing of branding belongs to only Big Corporation The bigger picture lies with the purpose of creating a brand for your product, features, company or anything you want to brand. There is no doubt that cosmetic products brand will promise you for fairness of skin, mobile companies to add new features that are portable and easy to use for the customers. But, what lacks is Are the promises being fulfilled? And, this is where the company slowly loses its customers.

The key things to remember are

  1. What does your business do?
  2. Why do you do it?
  3. Where do you want your business to grow?
  4. What do you believe?
  5. Why are you branding?
  6. Who are your customers?
  7. Where are your customers?

Facebook, Instagram and many social sites is never found to be advertising to buy their products. They focus on sharing experiences. Here, the idea is defining a higher purpose with emotional and social benefits that will result in elevating the brand’s identity. The brand needs a brand trust that provides services or products what it claims, not only functional purposes.

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4 Comments

4 Comments

  1. Ujjwal

    November 17, 2019 at 8:37 am

    Nice concept.

    • Viki

      November 17, 2019 at 2:08 pm

      I am very glad to read this article. It is well-written, needed and useful. However, the reading would be more interesting if it had more examples. Can’t wait to read more articles on Fiction Dice

  2. Raghu

    November 17, 2019 at 3:47 pm

    Such a great post. Thanks for sharing great tips to create and promote your brand.

  3. miraj

    November 17, 2019 at 4:41 pm

    well said 👍👌

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Business

Recipe for Effective Business Communication

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Recipe for Effective Business Communication

Do you ever think why big organizations have loyal customers? It’s because they have made SWOT analysis i.e Strength, Weakness, Opportunity and Threat.

 Business has a dynamic environment that are affected by politics, culture, technology, economic policy, etc. The analysis of Strength and Weakness is done by internal environment. To clarify, the listing is done when people working in organization has proper communication between every level, departments and units.

Similarly, the opportunity and Threat are analysed from external environment through mediator, liaison, figure head, etc with customers and vendors.

7 C's of Business Communivation - Fictioners Write | Fiction Dice

The proper communication skills helps small businesses or startups to invite new investors in investing, expansion of business, meeting customer satisfaction, etc. However, it is not as easy as to say. In order to create “magnetic effect” on the receiver, one can follow 7 C’s of Business Communication.

Correctness

The correct communication is error-free communication that fits your audience. 

  • Be conscious about mechanical and factual flaws
  • Use pertinent Communication Techniques
  • Be careful on technical terms used and the audience’s level of understanding

Conciseness

Your reader may not read another sentence in your content if you have huge explanation of the same topic. You should have concise message to communicate.

  • Use synonyms instead of repeated words 
  • Use relevant facts, figures, etc.

Clarity

The error free writing or information with proper grammar, punctuation, spelling, the literary elements of english, format, etc is considered as valuable only if its meaning is clear to the readers or audiences who is receiving it.  One must use confidence as their dress.  

  • Use examples and infographics if necessary
  • Use two way communication
  • Use honest and open culture 

Most of the Ted X speakers are found to be using visuals and infographics in explaining their ideas. Furthermore, they use conviction in their information.

Completeness

The message should have detailed information that would not leave any questions in the reader’s mind and meet the readers need. 

  • Make sure you answer Wh questions such as What, Why, When, etc.
  • Create a Road Map

Road Map helps in distinguishing the roles of each member to meet the mission of an organization. Road Map includes deadlines, how to execute? What Are the raw materials requires? Which strategy to apply? 

Concreteness

During conversation, if you start explaining each and every details of the projects. The first thing is receiver would not grasp all the things he/she needs to. So, the conversation should be specific with details ignoring vague. Manager can implement self- reporting organization culture that makes them responsible towards organization interest over individual interest.

  • Use active voice in conversation
  • Use pictures, tables, graphs for elaboration

Consideration 

During the conversation, the most important thing is to avoid pre-set attitude. You must let your mind free for new ideas, views and opinion. The writer should prioritize the reader instead of ‘I’ and ‘We’ feeling. 

  • Emphasize on optimism
  • Present readers benefit

Courtesy 

Courtesy is creating friendly communication. Courtesy creates strong bond in your business relation. The only thing to gain trust is by being honest and having mutual feeling of respect, understanding, compatibility, etc. 

  • Handel conflicts diplomatically
  • Avoid expression of irritation, anger, hate, etc
  • Apply Give and Take Feedback Constantly. 

The business can practice Surveys. Surveys helps to know employees expectations, wants, desire. Even, collection of data from customers and vendors helps in improvement of product, customer service and many more. 

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5 Easy Ways To BE MOTIVATED Without Even Thinking About It

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5 Easy Ways To BE MOTIVATED Without Even Thinking About It

Motivating yourself to exceed expectations at your particular employment or to be a guide to your representatives, ought not be something you do just when the soul moves you. It’s a progressing procedure that ought to incorporate each aspect of your business life. This implies your psychological frame of mind, physical prosperity and appearance, work climate, your connection with others (customers and representatives the same), and your off-the-work condition.

Motivation specialists get paid gobs of cash to tell experts, taking a stab at progress, that they should always analyze these components. Pursue the 5 hints that pursue, and watch the changes.

  1. 1. Keep up a Positive Attitude – Let’s understand that life is just 10% of what befalls us and 90% how we respond to it. We’re answerable for our own behavior and dispositions, and transforming them when proper. At the point when you’re around individuals/things that are inspiring and positive, you feel that way. You have more trust in yourself, and realize you can change whatever necessities evolving. In the event that you can make your working environment such a spot you’ll discover more joyful specialists and higher creation. You may even discover your representatives anticipate coming to work!
  2. 2. Leave Personal Troubles Home – Everyone has issues, however they don’t have a place at work. Turn your consideration and vitality completely to your hands on undertakings. This will really be beneficial for you since you’ll get a psychological break from your issues.
  3. 3. Make Positive Affirmations – The purpose behind composing objectives for your business is equivalent to making positive attestations on paper.What your eyes see and ears hear, your mind will accept. After you’ve kept in touch with them down, read them so anyone might hear to yourself – and do it each morning when you get into work. Think of a lot of new ones consistently. Proclamations, for example, “I’m a significant and important individual,” or “I realize I’ll utilize my time today.” Repeating them so anyone can hear ordinarily at a set time
  4. 4. Ensure Break Times Are Really Break Times – This is a region where most supervisors/business people tumble down. You become so extraordinary about the task or circumstance you’re dealing with that you don’t ease up. Feeling that it’ll be explained in the following couple of moments, and afterward you’ll get some espresso can lead you straight up to stopping time. Consistently clinging to a predefined break plan, regardless of whether you’re the chief, discharges the strain. In the event that you chip away at a PC this is even a more prominent issue on the grounds that before you understand it – you’ve been working in that equivalent situation for a considerable length of time. The best response to this is to set yourself an update on your arrangement schedule for like clockwork, and let the PC update ring send you the alarm
  5. 5. Exercise, Exercise, Exercise – I realize that of late it appears that “activity” is the fix all to each physical affliction or your affection life, however regardless of that there is a few By “work out” I don’t imply that you ought to go out and join an exercise center and invest your lunch-energy, 3-days seven days there working out.What is extremely valuable and serviceable is that at those ringing cautions from your PC, get up and stroll around your work area or room.Perhaps head outside and get the mail and appreciate the daylight (in case you’re a business person that has a home office), or simply get up and do a couple of stretches. Concentrated, tense thinking – composing – plotting plans – or whatever your work, makes every one of those muscles take care of and tie up. At that point when we move we “ooh” and “ouch” in light of the fact that we’ve tied up into a bundle of pressure. Intermittent extending, even at our work area, or simply getting up and strolling over to the window and getting an alternate view can help. One of the best damage present day business style has done to us, is making our workplaces immaculate, smooth, unrestricted spaces. There is nothing more unwinding than getting up from your work area and strolling over to a quiet, peaceful, seascape or peaceful artistic creation and simply savoring it outwardly. Immediately shipping your brain out of work and into that spot does ponders.A couple of good works of art and less sparkly chrome in workplaces would profit every one of us.

It just requires a little focused exertion on our part to keep propelled and gainful, which prompts achievement. I realize you’re going to abhor hearing this, yet it’s actual at any rate – and that is,

WHEN LIFE GIVES YOUR LEMONS – MAKE LEMONADE!

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